Build A Bear Furbulous Fashion Design Contest

BEARMY BUILD A BEARBuild-A-Bear Workshop®, the interactive entertainment retailer of customized stuffed animals, is inviting Guests to create a new outfit for Bearemy® and Pawlette Coufur®, the company’s huggable mascots. Guests may submit their drawings for the Furbulous Fashion Design Contest® between April 9 and May 3 by visiting any Build-A-Bear Workshop store nationwide to pick up an entry kit or online at To help select the winners, Build-A-Bear Workshop will invite Guests to participate in online voting at  from May 31 through June 14.

There will be two grand prize winners, one for Bearemy’s outfit design and one for Pawlette’s outfit design. The winners will each be awarded a trip to New York City to see their designs debuted at the 2012 Thanksgiving Day Parade on Thursday, November 22, 2012 as Bearemy and Pawlette Coufur ride the Build-A-Bear Workshop float in their new outfits. The winners will also receive a $5,000 educational scholarship, a bear-sized version of their winning outfit, and a $50 Bear Buck$® gift card to make their own furry friend at Build-A-Bear Workshop.

“At Build-A-Bear Workshop, we have always been inspired by children,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. “With the Furbulous Fashion Design Contest, we look forward to giving our Guests the opportunity to show their creativity and leave a lasting impression on Build-A-Bear Workshop!”

This contest is part of a yearlong “Friends Count” celebration to thank Guests for helping the company reach the milestone of their 15th birthday and 100 million furry friends made. The initiative also includes in-store events, charitable activities, and the launch of a brand new website,, where Guests can share and read stories about others who have made furry friends at Build-A-Bear Workshop.  Additionally, a special song, called “Friends Count”, was written especially for this celebration and performed by Victoria Justice.  The song is available to download when Guests make a $1 donation to St. Jude Children’s Research Hospital®, one of the world’s premier pediatric cancer research centers, which Build-A-Bear Workshop has supported since March 2011.

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