Moderation is Key When It Comes to Halloween Candy, New Study Finds

halloween

The trick to enjoying your favorite Halloween treats? Moderation, according to the results of the National Confectioners Association’s (NCA) new national survey. As the holiday approaches, nearly 80 percent of parents report that they have a plan in place to help their children make smart decisions when it comes to the enjoyment of treats. More than three-quarters of Americans will hand out candy to trick-or-treaters this year and many others will participate in community-sponsored Halloween events, display a seasonal candy bowl or attend a Halloween party.

According to the results of NCA’s national survey, parents are embracing Halloween celebrations and traditions more than ever, but they are using the holiday as an opportunity to teach their children about how to enjoy candy in moderation. That’s why nearly 80 percent of parents report that they have a plan in place to help their children make smart decisions when it comes to the enjoyment of treats.

Some other key findings include:

·         More than 90 percent of parents discuss or plan to discuss balance and moderation with their children relative to their candy consumption and while most report having these conversations year-round, many use the holiday as starting point.

·         More than 60 percent of respondents prefer to hand candy to trick-or-treaters rather than having the ghosts and goblins help themselves, and nearly 50 percent of those surveyed believe that two pieces is just the right amount per household.

·         Nearly four in five parents (79 percent) encourage moderation by keeping tabs their children’s candy consumption following Halloween, but they take different approaches. Some limit their children to a certain number of pieces per day (35 percent), a total number of pieces overall (14 percent), or a general amount of calories (9 percent) and then take the rest away. 21 percent opt to take responsibility for the candy and dole it out as appropriate.

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